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PRIVACY POLICY
This website is under the ownership and management of NIFYN, also referred to as “we,” “our,”
or “us,” which is a part of the NFN GROUP. When we mention “our Group,” it encompasses us,
our subsidiaries, our parent company, and its subsidiaries. The term “our online services” pertains
to NIFYN, including our presence on various third-party social media platforms like Instagram,
Facebook, TikTok, as well as any other websites or applications that we oversee periodically.
We highly value the privacy rights of our visitors and acknowledge the significance of
safeguarding the information gathered about them. This privacy policy outlines how we gather,
store, and utilize the personal data provided by you.
If you are under 18 years old, it is crucial to inform a parent or guardian about the privacy policy
before registering, subscribing, or placing an order with a website or service. This step ensures
that your parent or guardian is aware of how their personal information, as well as yours, will be
collected, used, and shared.
1. What personal data do we collect from you and how?
We collect and process only the data that is required to allow us to provide our services to you.
We collect the following data when you browse or shop at www.nifyn.com:
• We handle the personal information necessary to process and ship your order, such as your
name, billing address, delivery address, payment details, mobile number, telephone number, and
email address. Your email address is gathered to send you order confirmations, while your
telephone number is collected for communication in case of any order-related issues.
• Upon registering for a NIFYN account, we gather your name, email address, password,
country of residence, and additional details about your preferred brands and marketing
preferences.
• When you subscribe to receive NIFYN News, we obtain your email address for this purpose.
• When reaching out to our Customer Care team, we may gather extra information to assist in
resolving any inquiries regarding your order, delivery, payments, marketing, the website, or any
other concerns. Conversations with our Customer Care team and live chat messages might be
recorded to ensure top-notch customer service for our clients, aid in staff training, and
effectively handle inquiries, complaints, or disputes.
• We collect and process data about your browsing on www.nifyn.com including the pages
you visit and how you interact with these pages. If you have registered for an account, we collect
browsing data about your access to the dedicated areas of the website.
• If you are a customer of www.nifyn.com, or if you have given us your consent, we collect
and process your personal data for direct marketing activities.
• If you provide us with someone else’s data – for example, if you purchase a product to be
delivered to a friend or as a gift – we will collect and process the personal data required to
complete the transaction such as the name, delivery address and other contact details for your
friend. If you are receiving an item as a gift, we will process your data only to fulfil the gift
request and our contractual obligations.
• We collect your email address in order to send you confirmation of your order; we collect
your telephone number so that we can contact you if there are any issues with the subscription.
You have the option to provide us with your birthday and month and to subscribe to our
marketing communications and those from our partners.
2. What about cookies?
We and our business partners collect information about your use of our online services using
cookies. Cookies are very small files that are sent by us to your computer or other device which
we can access when you visit our site in future. Cookies help us remember who you are and
other information about your visits. They can help display the information on a website in a way
that matches your interests. Most major websites use cookies.
For more information about how we use cookies, please read our cookie policy.
3. How this information may be used:
Whenever you give us your personal information, we will use it in accordance with applicable
privacy laws and for the purposes set out in this policy, on the data entry forms you complete, in
any relevant terms and conditions and on pages or emails which link to the data entry forms.
When you use our services: If you use any of our services, register for or attend one of our
events, set up, look at or change your account details or contact a member of our Customer Care
team, we will record your personal details. Your information will be used in the first place to
provide the products, services or information you have asked for and to provide you with a
personalized shopping experience. We keep the information you provide and may use it for
several purposes, including: (i) accounting, billing, reporting and audit; (ii) credit checking or
screening; (iii) authentication and identity checks; (iv) credit, debit or other payment card
verification and screening; (v) debt collection; (vi) safety, security, health, training, administrative
and legal purposes; (vii) data matching and dedupe, statistical and market analysis, and marketing
information; (viii) advertising and marketing for us, our Group and third parties; (ix) developing,
testing and maintaining systems; (x) studies, research and development; (xi) customer surveys;
(xii) customer care and to help us in any future dealings with you, for example by identifying your
requirements and preferences; (xiii) where required by law or in connection with legal
proceeding or disputes; and (iv) any other uses set out in the terms and conditions for use of our
services. For these purposes we may disclose your information to one or more of the other
organizations listed in the section called “who we will share your personal information with”.
Saved payment card details will only be shared with our payment partner and not with any other
third parties and will only be used to process your order, using our payment partner’s systems.
We may also use your personal information to send you marketing updates, as detailed in the
next section.
Tracking how our online services are used: We collect, and use third parties to collect and share
with us, information from visitors to our online services and analyze it to build up a picture of
how people use our websites. This helps us improve the services we offer. We may also give
anonymous statistics about visitors to other, reputable organizations, but the information we
provide will not include details that would allow these organizations to identify you. For more
information on our use of cookies, please read our cookie policy.
Customization of our online services and advert targeting: We may use the information you give
us about yourself and the information we collect via cookies when you use our online services to
build up a picture of your interests. We may then use this information to try to make sure that
when we send you marketing communications and when you visit our websites or use our online
services, you don’t miss offers and information that might interest you. This information may also
be used by our third-party advertising agencies and networks, to advertise our own- or third-
party products and services to you when you visit third party websites and online services. This
is called advert targeting or interest-based advertising. For more information on how to reject
targeted advertising or interest-based advertising cookies please read our cookie policy.
Testimonials: If you give us feedback, we may use it to improve our services and we may publish
it online or offline to promote our business and our services. We will ask for your permission
before we publish it.
Comments and reviews submitted to our online services: If you wish to submit a comment or
feedback on a blog or article featured on our services, we may (but are not obliged to) publish
your comment online or offline to promote our business and our services. We will collect your
name or username which will be displayed next to your comment and e-mail address, which will
not be published, but which we may use to contact you in relation to your comment.
Mobile services: When you request our mobile services, we may keep your mobile phone
number, the make and model of your phone, the operating system used by your phone and
details of your network operator, and we will link a unique identifier to your mobile phone
number. We’ll store your device language, app language, country, We need this information in
order to provide the features and services enabled through our mobile services and to administer
our mobile service.
Social networks: If you follow us or interact with us on any of our pages on third party social
media platforms, such as Instagram, Facebook, Twitter and Google+, information you provide will
be subject to the third party’s privacy policy, as well as this privacy policy.
Customer service: to ensure a high level of customer service to our clients, to enable the
development of staff training and to manage queries, complaints or disputes we may process
recordings of calls to our Customer Care teams, customer name, account ID and order ID, the
pages you have viewed and items in your Shopping Bag and any other contact details you might
provide to us during the course of the conversation. This information is strictly confidential and
is not shared with any third parties.
Customer surveys: Every now and again, we may ask you for your opinion on our services and
the products you have purchased through our services. When we do research or surveys, we
may use cookies and may combine the information collected by those cookies with your
answers.
4. Who we will share your personal information with
We will share your information with other companies in our Group, who may use it for their own
business purposes, as set out in their privacy policy. These purposes may include financial
reporting and analysis, strategic planning, the development of customer segmentation and
metrics to provide a consistent view of our customer base, research and analytics, to help us
source the right products in future and make better product recommendations, more effective
targeting of our marketing campaigns, the creation of inspiring content and editorial features, the
development of new products and collaboration opportunities with designer brands. It will also
be used to provide more tailored marketing by phone, post, email, SMS or any other means
(electronic or otherwise) and you expressly agree to such use.
From time to time, we may engage third party business partners to provide information about
you or to collect personal information on our behalf. We may also share or match your data with
third party business partners to provide you with the products, services or information you ask
for or for interest-based advertising. We may pass your information onto one or more of the
following organizations: (i) data processing companies, mailing houses and other third party
suppliers working on our Group’s behalf; (ii) ad-serving agencies and other advertising
intermediaries; (iii) credit reference or fraud prevention agencies, which may keep a record of
that information; (iv) research students, universities and other research and development
organizations; (v) regulatory bodies, government and enforcement agencies, such as the police.
Every now and again, we receive requests for information from government departments, the
police and other enforcement agencies. If this happens, and there is a proper legal basis for
providing your personal information, we will provide it to the organization asking for it.
We collate information about site traffic, sales, wish lists, and other commercial information
which we may pass on to third parties, but this information does not include any details which
can identify you personally.
5. Marketing opt-in and opt-out provision
We offer you the chance to receive news and shoe updates which, depending on your
preferences, we will discuss with you by phone or live chat or send to you via email, SMS and/or
direct mail. These include alerts for new products, features, enhancements, special offers,
upgrade opportunities, contests, events of interest, and one-off marketing promotions. You can
opt-out of receiving these updates, if you wish.
We, or our third-party business partners, may also ask you if you want to receive marketing if
you enter a promotion or attend an event thrown or sponsored by us. Other companies in our
Group may also pass your personal information to us for marketing use.
The marketing communications you subscribe to will only be sent by our Group.
You have the right to ask us not to use your personal information for marketing. At all times, we
will offer you the opportunity to unsubscribe from any service or update to which you have
subscribed, if you change your mind. Whenever you receive direct marketing from us, we will tell
you how to unsubscribe. Alternatively, you can change your marketing preferences by signing
into My Account. To opt out of direct mail, please contact our Customer Care team by email at
customercare@nifyn.com.
If you tell us that you do not want to receive direct marketing, we will still contact you in order
to provide you with the products and services you request and for administration purposes.
6. How you can access your personal information and keep it up to date
You have the right to see information we hold about you, with some exceptions which are
described in the privacy laws. If you would like a copy of your personal information, please
contact us at privacy@nifyn.com.
You have the right to review and update your personal details. If for any reason you are
concerned that the personal information, we hold is not correct, please visit our online services
and, after logging into the site using the “Sign In” menu on the home page, your personal
information will be made available for review and change in the “My Account” section. Only you
or, upon your request, our Customer Care team, may access your personal data from our online
services using your user ID and password. Information may be changed online within “My
Details”, “Shipping Details” and “My Email Preferences”. You can change or delete saved
credit/debit card details each time you make a purchase. You will also be able to delete saved
credit/debit card details by adding or editing a shipping/billing address. If you change your billing
or shipping address while your order is still being processed, the order will be re-processed
through security validation checks. If you prefer, you may contact us by email at
customercare@nifyn.com and we will amend your personal details.
7. Safeguarding your personal information
We will take reasonable care to maintain appropriate safeguards to ensure the security, integrity
and privacy of the information you have provided to us. We have put in place technology and
security policies which are designed to protect the personal information we hold about you. We
also follow the security procedures that applicable privacy laws require. These cover storing,
using and releasing any information you have provided and, as well as measures designed to
prevent unauthorized access or use. When you place an order or access your account
information, we use a Secure Socket Layer (SSL) encryption which encrypts your information
before it is sent to us to protect it from unauthorized use.
8. Why we link to other websites
Our online services contain hyperlinks to websites that are owned and operated by other
organizations. These websites have their own privacy and cookie policies, and we urge you to
read them. They control how your personal information is used when you give it to these other
organizations or they collect it with cookies. We do not approve any other websites and we are
not responsible for any information, material, products or services that are on or accessible
through those websites or for the privacy practices of websites run by other organizations. If you
use these other websites, you do so at your own risk.
9. Complaints
We may update this privacy policy from time to time so you may want to check it each time you
give us personal information or use our websites.
10. Where and how to ask questions or contact us about this policy
If you require further information about our privacy policy, please go to the help section of our
websites where Frequently Asked Questions (FAQs) are answered. We welcome your questions,
comments and requests about this privacy policy. If you require more information, please contact
us at privacy@nifyn.com.
11. South African Privacy Rights
In South Africa, privacy rights are protected under the Constitution of the Republic of South
Africa, 1996. The right to privacy is enshrined in Section 14 of the Bill of Rights, which states
that “everyone has the right to privacy, which includes the right not to have their person or
home searched, their property searched, their possessions seized, the privacy of their
communications infringed.”
Protection of Personal Information Act (POPIA)
The Protection of Personal Information Act (POPIA) is the primary legislation governing data
protection and privacy in South Africa. POPIA aims to promote the protection of personal
information processed by public and private bodies. It sets out conditions for the lawful
processing of personal information and establishes the rights of data subjects.
Under POPIA, individuals have various rights concerning their personal information, including:
Right to be Informed: Individuals have the right to be informed about the collection and
processing of their personal information.
Right of Access: Individuals have the right to access their personal information held by
organizations.
Right to Rectification: Individuals can request the correction of inaccurate or incomplete
personal information.
Right to Erasure: Also known as the “right to be forgotten,” individuals can request the deletion
or removal of their personal information under certain circumstances.
Right to Object: Individuals can object to the processing of their personal information in certain
situations.
Data Portability: Individuals have the right to receive their personal information in a structured,
commonly used, and machine-readable format. Enforcement
POPIA establishes the Information Regulator, which is responsible for monitoring and enforcing
compliance with data protection laws in South Africa. The regulator has powers to investigate
complaints, conduct audits, and impose penalties for non-compliance with POPIA.